One party was not enough to introduce Moët & Chandon’s newest blend, Moët Ice Imperial, to the media. Instead, the Champagne house flew members of the international press, including editors from GQ UK and Vanity Fair Italy, to Miami for three special events, held over two days, to showcase their new product. Moët & Chandon C.E.O. Daniel Lalonde, regional marketing and PR staff, and winemaker Benoit Gouez were also among the group of 50 who attended the events, which were produced by the Miami and New York offices of BrandLink Communications. Olivia de Longueil, Moët & Chandon’s international event and PR manager, worked with BrandLink’s Miami event director Jillian Jacobson and strategic development director Selmin Arat on the launch, aiming for “an overall element of surprise.” Jacobson said Miami was an obvious choice for Moët to showcase the summertime qualities of the Ice Imperial blend, designed to be served over ice. “They were looking for a warm, glamorous, and internationally appealing destination,” she said. “And we wanted to select locations that were off the beaten path and exclusive.” The itinerary began at noon on March 17, when guests boarded three brand-new Ferretti yachts at the Miami Beach Marina and sailed to Stiltsville, a group of wood houses on stilts in Biscayne Bay.
One party was not enough to introduce Moët & Chandon’s newest blend, Moët Ice Imperial, to the media. Instead, the Champagne house flew members of the international press, including editors from GQ UK and Vanity Fair Italy, to Miami for three special events, held over two days, to showcase their new product. Moët & Chandon C.E.O. Daniel Lalonde, regional marketing and PR staff, and winemaker Benoit Gouez were also among the group of 50 who attended the events, which were produced by the Miami and New York offices of BrandLink Communications. Olivia de Longueil, Moët & Chandon’s international event and PR manager, worked with BrandLink’s Miami event director Jillian Jacobson and strategic development director Selmin Arat on the launch, aiming for “an overall element of surprise.” Jacobson said Miami was an obvious choice for Moët to showcase the summertime qualities of the Ice Imperial blend, designed to be served over ice. “They were looking for a warm, glamorous, and internationally appealing destination,” she said. “And we wanted to select locations that were off the beaten path and exclusive.” The itinerary began at noon on March 17, when guests boarded three brand-new Ferretti yachts at the Miami Beach Marina and sailed to Stiltsville, a group of wood houses on stilts in Biscayne Bay.
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